All of the books in the world contain no more information than is broadcast as video in a single large American city in a single year. Not all bits have equal value.
Carl Sagan

Video is best for the communication of a simple, convincing message. We can feel an emotional connection more readily with video’s moving images and sound than other communication mediums – to an audience it is the closest medium to reality. Due to its nature, video can be very versatile in the style and tone used to convey different messages.
The video itself can be powerful, with iconic images cut to compelling music, to set the tone of an event or product, or it can adopt a contemporary documentary style to provide account of a practice or initiative.




